超级符号，就是超级品牌

logo代表企业的“脸面”
Vi则代表企业的“衣装”
品牌如人，有性格，有气质
也有人生经历，栩栩如生

SUPERSYMBOLS ARE SUPER BRANDS

The logo represents the "face" of the enterprise
Vi represents the "clothing" of the enterprise
A brand is like a person, with personality and temperament
There are also life experiences that are vivid and lifelike

谁说一张面孔只能有一副表情

一成不变，不是统一，而是呆板
表情凝固，不是面孔，而是面具
企业发展到一定阶段必须战略升级

WHO SAID A FACE CAN ONLY HAVE ONE EXPRESSION

Stubbornness is not uniformity, but rigidity
A frozen expression, not a face, but a mask
Strategic upgrading is necessary for enterprises to reach a
certain stage of development

要传承，更要进化

Logo设计并不是另起炉灶
而是传承企业多年的形象积淀
在传承的基础上去创新去升华

TO INHERIT, MORE IMPORTANTLY, TO EVOLVE

Logo design is not about starting from scratch
But rather inheriting the image accumulation of the enterprise for many years
Innovate and sublimate on the basis of inheritance