设计不仅仅是视觉语言，更是一种思想语言
Design is not just visual language，It is also a language of thought
任何企业品牌，都有性格，都有气质，
有人生经历，有血有肉，栩栩如生……
Strong brands do not dominate others
But to gain consumer recognition through an approachable and friendly attitude
强势品牌不盛气凌人
而是以亲和力和友善的姿态获得消费者的认同
Strong brands do not dominate others
But to gain consumer recognition through an approachable and friendly attitude
产品是躯体，品牌是灵魂
我们不生产产品，我们创造产品的灵魂
Products are the body, brands are the soul
We don't produce products, we create the soul of products
不复制别人，不克隆自己
没有争议的往往是平庸的，而随波逐流，就是背叛自己！
DON'T COPY OTHERS, DON'T CLONE YOURSELF
What is not controversial is often mediocre, and going with the flow is betraying oneself!
投入钱就要有实效
教营销的不一定是好的推销员，
教法律的不一定是好的律师，
好教练不一定是好的运动员，尤其是拳击……
INVESTING MONEY REQUIRES PRACTICAL RESULTS
Teaching marketing is not necessarily a good salesperson,
A lawyer who teaches law is not necessarily a good lawyer,
A good coach may not necessarily be a good athlete, especially in boxing
“不可以”即“可以”
我们在创作时，永远都在对自己作品说“不可以”，
只有不断的说“不可以”，实际上作品就已经“可以”了。
"NO" MEANS "CAN"
When we create, we always say "no" to our own works,
Only by constantly saying "no", actually the work is already "okay".
